Challenging the Greenwash

 

In 1946 George Orwell wrote an essay titled ‘Politics and the English Language’. His main point was that:

"The great enemy of clear language is insincerity. When there is a gap between one’s real and one’s declared aims, one turns as it were instinctively to long words and exhausted idioms, like a cuttlefish spurting out ink."

- George Orwell


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